We believe that social influence, harnessed at scale, is quickly becoming one of the most important elements of a brand’s marketing strategy. Our mission is to achieve real business outcomes for our clients, by turning social influence into brand influence.

Not long ago, influence was simply a matter for PR. Your corporate communications team and/or your PR agency could work through a few high-level influencers to shape what people read and heard about your brand. Social media is changing all that. The number of influencers brands need to care about has exploded. Influence is no longer just a PR issue—it is a challenge (and opportunity, we believe) that spans all marketing disciplines.

To guide these social conversations in ways that drive value for your brand—not just making people feel good about you, but also achieving real marketing results—you’ve got to build and manage relationships with literally hundreds and thousands of people. That takes a lot more than telephone calls, spreadsheets, and call reports. It’s a complex, manually intensive, and quite often baffling process, but absolutely critical to a modern marketer’s success.

That’s where SocialChorus comes in. We’ve lived in the social media space, and have been helping clients identify, cultivate, and activate influencers for years. Our team of 60+ have performed activations for over 200 brands. Concurrently, we’ve invested in developing a technology platform that simplifies and automates much of the manual Social IRM process. It was no easy task.

The SocialChorus platform is now in beta, and we are able to offer a solution that combines both software and activation services to help your brand drive global influence at scale. As new social networks develop, with new ways for influencers to share their opinions, we will evolve our platform to keep marketers like you ahead of the game.

Social influence doesn’t have to be hard. We’ll make it work for you.