Social Influence Strategy

We’ll work with you to understand the role influence will play in your marketing strategy, and develop the right approach to achieve your desired outcomes. Who do you want to influence - why, and how? What’s the best way to build enduring, mutually beneficial relationships with the people who can help you connect with consumers through social media? We’ll help you identify the right influencers, then put your strategy in motion. Depending on your needs, we can provide influencer identification, overall program strategy, target analysis, campaign architecture and content, and social media audits and insights.

Influencer Identification/Building A BIN

We identify, recruit, and score key influencers who are relevant to your brand. Our platform allows key influencers to opt into a direct relationship with the brand, and become members of a customized Brand Influencer Network (BIN). This lays the foundation for ongoing social activations, with a discrete set of highly valued and qualified influencers connected to your brand. We can also bring your existing Followers—including Superfans, employees, customers, partners, etc.—into the platform so they can also be scored based on specific value created for your brand, managed, and activated within one centralized platform. Based upon the activation results, we can even calculate the lifetime value (LTV) of your individual BIN(s).

Social Currency Studio

SocialChorus works with brands to develop and distribute “social currency” to influencers and their Followers. This can include relevant media, access, experiences, and other high-value content, as well as product samples, prizes, and more. Social currency is the key to the activation process, as it determines whether influencers will participate and Followers will engage. At its core, Social currency delivers the following benefits for Influencers, Followers, and brands:

• For the influencer, it helps build their business and grow their audience, while rewarding them for participation in your campaign(s).

• For Followers, it gives them the valuable brand-related content they crave and want to share.

• For the brand, it initiates the dissemination of the brand message to consumers in an authentic way via the influencer.

We understand that social currency is both an art and a science. Whatever business you’re in, we’ll help you develop the kind of social currency your influencers and consumers will value and appreciate, then distribute and track it through our platform.

Activation Services

Once your brand influencer networks (BINs) are in place, you’ll be able to work with its members to drive specific brand objectives. We provide activation services to implement your program. These include providing engagement and incentives for program participation; managing and distributing social currency via the platform to influencers, including any required physical fulfillment; tracking influencer participation; and keeping influencers engaged with your brand in mutually beneficial, two-way relationships.

Strategic Account Management

Our Strategic Account Manager (SAM) is your single point of contact leading the overall process and relationship between you and SocialChorus. The SAM oversees the day-to-day management of your influencer relationships and activation programs, and may also provide strategic POVs based upon the scope of the relationship, including competitive audits, development and management of content/editorial calendars, program optimization recommendations, and coordination among key stakeholders in your social influence marketing activities.

Analytics and Proof of Performance

By making social influence activation trackable and measurable across every major social network, we help you achieve the holy grail of marketing: real insight into program effectiveness and ROI to guide continuous optimization. Our platform provides an automated, comprehensive reporting dashboard with earned media value, customized KPIs for specific brand programs, activation outreach monitoring, consumer impressions and engagement, and full visibility into the frequency, effectiveness, and impact of influencer activities on your behalf. Based upon your needs, we can help you interpret the data and determine how to best optimize programs for maximum business value.

Social Listening, Media Management, and Moderation

To support your Influencer strategy and activations, we also provide a full range of support for listening and social media moderation across major social media networks (Facebook, YouTube, and Twitter). If you use paid media as an element of your activation programs, we also offer digital media planning and buying capabilities.